On Tuesday, August 16, the Borgess Foundation planted an 18-foot Norwegian Spruce outside Borgess Medical Center to kick off its annual Tree of Love campaign. The tree will become the permanent site for the Kalamazoo lighting ceremony that takes place in December. “After 25 years of success, we are thrilled to give our campaign some lasting roots by planting this beautiful tree,” said Tony McDonnell, executive director, Borgess Foundation. “Through the generosity of our community, we hope to see our new tree truly shine with thousands of pink lights this holiday season.” Funding Better Breast Health
In 1985, the Borgess Service League launched the first Borgess Tree of Love to raise money for early detection and treatment of breast cancer, a disease that claims the life of one American woman every 69 seconds. It is estimated that one out of every five women does not have insurance to cover breast cancer detection services, such as mammography.
Community donations to the Tree of Love campaign fund mammograms at Borgess for low-income women without health insurance. By contributing to the campaign, donors also have an opportunity to recognize someone important in their lives. Each honoree is represented by a light on a tree and mailed a special acknowledgement card.
The 18-foot Norwegian Spruce was locally grown and purchased from E-Z Tree in Plainwell. In addition to the permanent tree and ceremony at Borgess Medical Center, separate lighting events will again take place in December at Borgess-Pipp Hospital in Plainwell and Borgess-Lee Memorial Hospital in Dowagiac.
This year, the Borgess Foundation plans to raise $45,000 to help area women receive vital mammography services. For more information, including how to contribute to the 2011 Borgess Tree of Love campaign, call (269) 226.8100 or visit treeoflove.borgess.com.